Rügenwalder Mühle

#Veganuary

In 2015, the Rügenwalder Mühle company made a successful market turnaround towards vegan and vegetarian nutrition. The increased demand of our society for alternative diets was the reason for this. This change in communication has given the customer a new image and is currently paying off for the end consumers. In cooperation with the customer, we were able to conceive and create new advertising platforms, new festival designs, packaging, and advertisements. The advertising material is regularly adapted to meet consumer requirements.

The #Veganuary is celebrated on the company’s social media platforms with new products, recipe ideas, and suggestions.

Creative Team Häppy GmbH
Art Direction Digital Stella Ruthe
Art Direction Sarah Vitense
Social Media Management Albrecht Pauls
Creative Direction Barbara Poxleiter, Werner Busman
Client Rügenwalder Mühle