VGH Rentenversicherung

“Damit die Rente später passt: VGH“
engl: “That the pension fits later: VGH”

VGH Versicherung is Lower Saxony’s largest insurance company and thanks to its regional brand awareness, is one of the top three best-known insurance brands in Lower Saxony.

The poor interest rate level that has persisted for years has led to a sharp decline in private old-age provision products. At the same time, VGH was unable to adapt the products flexibly and thus convince the sales department (VGH representatives and savings banks) of VGH and motivate the departments to sell the products.

Insight I fear that I don’t enough money for retirement. I fear that it’s simply not enough.

Target of Campaign Consumers between 25 and 45, who are not sufficiently insured yet.

Product of Campaign VGH Rente is a personal pension plan with three different levels of risk.

Creative Team Häppy GmbH
Art Direction Digital, UX/UI Stella Ruthe
Art Direction Stella Ruthe, Karolin Konstanzer, Meike Schmidt, Johannes Wölfel
Digital Christian Kochbeck
Strategy Kristin Köhnke
Accounting Heiko Höhn, Jenny Pelikan, Nina Ziebell
Creative Direction Sascha Hanke, Boris Spiel, Michael Schlykow, Matthias Walkenhorst, Turan Usuk
Client VGH Versicherungen