Philips Razawareness

Health and Wellness Innovation

Men can get breast cancer too, 1 in 1000 men are likely to get this cancer. We wanted to create a way for men to check themselves routinely.

As the recommended time to check for breast cancer is once a month, we decided to combine this with an act men already do once a month- shaving their chest. We created an electric chest shaver that examines for breast cancer in men.

Philips Razawareness

Sevinj Muradova (AD)
Jamie Hahn (CW)
Maya Schneider (CW)
Stella Ruthe (AD)

mentor: Sabine Georg, Florian Weitzel (CD Leo Burnett Schweiz)

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