Health and Wellness Innovation
Men can get breast cancer too, 1 in 1000 men are likely to get this cancer. We wanted to create a way for men to check themselves routinely.
As the recommended time to check for breast cancer is once a month, we decided to combine this with an act men already do once a month- shaving their chest. We created an electric chest shaver that examines for breast cancer in men.
Sevinj Muradova (AD)
Jamie Hahn (CW)
Maya Schneider (CW)
Stella Ruthe (AD)
mentor: Sabine Georg, Florian Weitzel (CD Leo Burnett Schweiz)