Philips Razawareness

Men can get breast cancer too – 1 in 1000 men are likely to get this cancer. We wanted to create a way for men to check themselves routinely. As the recommended time to check for breast cancer is once a month, we decided to combine this with an act men already do once a month- shaving their chest. We created an electric chest shaver that examines breast cancer in men.

Graphis New Annual Talent 2020 Award

🏅 Category Health and Wellness Innovation 

Creative Team Miami Ad School Europe
Art Direction Stella Ruthe, Sevinj Muradova
Copywriting Jamie Hahn, Maya Schneider
Creative Direction Florian Weitzel (Publicis Group Switzerland)
Client Philips