Branding Start Up Idea
– project in progess –
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Seenotretter e.V –
Digital (OOH-) Campagne
Seenotretter e.V. is a sea rescue service in Hamburg for rescue shipwrecked people. For the launch of a new name of the new boat was determined by the community.
The new name of the boat, calles Tochterboot is based on the districts of the old Hanseatic city of Hamburg. Through online advertising in subways, out of home posters, animated digital advertising space and an accompanying Website, made the community on the voting process aware. The website was the voting platform and the City districts of the Hanseatic city were prepared in a map.
In the role of Junior UX / UI Designer I have that entire advertising campaign implemented in digital space.
This Project is a very special one, I was able to guide this digitally in the 2nd month as being employeed as a creative. Part of the team are a Creative Director Copy and two Art Directors directors.
Seenotretter e.V. -Tochterboot
Team: Matthias Walkenhorst (Creative Director Copy), Karolin Konstanzer (Art Director), Meike Schmidt (Art Director), Stella Ruthe (Junior UX I UI Designer, Digital Art Director)