![Fallback_IcelandAir](https://stellaruthe.com/wp-content/uploads/2021/01/Fallback_IcelandAir.jpg)
Iceland Air – Ticket guide
Insight Whenever we travel, we try to cram as much as possible into our vacation. Given the opportunity, we would like to experience everything a place has to offer.
Idea The ticket is the tour guide. We make Iceland Air tickets as unique as Iceland itself by turning the ticket into a sightseeing tour guide. The ticket also acts as a type of checklist.
Solution The tour guide brochure can be a simple tour guide, but it can also be a small augmented reality experience. On the Iceland Air app, there will be a new feature allowing you to see special features within the map or information screen. Users can also book sights and tours right on the interactive screen.
![Icelandair1](https://stellaruthe.com/wp-content/uploads/2021/01/Icelandair1.jpg)
![Icelandair3](https://stellaruthe.com/wp-content/uploads/2021/01/Icelandair3.jpg)
![Icelandair2](https://stellaruthe.com/wp-content/uploads/2021/01/Icelandair2.jpg)
Creative Team Miami Ad School Europe
Art Direction Stella Ruthe, Ophelia Dartey, Shannon Reeve
Creative Direction Finn Neubert, Tobias Mausolf (DDB Germany)
Client Iceland Airline